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Mais quelles sont-elles exactement ? Les métadonnées sont l’URL, le titre de page et la courte description apparaissant dans les résultats des moteurs de recherche. Elles permettent à ces derniers de récolter les informations essentielles sur votre page et aident à la référencer correctement. Il est donc important d’y porter une attention toute particulière ! Lors de la création de votre site, assurez-vous que chaque page dispose seo marketing fashion de métadonnées uniques, optimisées avec de bons mots-clés, et reflétant parfaitement le contenu de la page qui leur est associée. Une optimisation certes un peu longue, mais payante pour votre SEO ! Les balises sont également à prendre en considération : elles donnent aux robots des moteurs de recherche des informations sur vos pages et leur hiérarchisation. Prenez le temps de les rédiger, afin de ne pas en oublier : une incohérence de ce côté et c’est un SEO qui s’en retrouve altéré ! Pour les plus courageux, je vous invite vivement à utiliser les données structurées lors de la création de votre site web. Cela vous permettra de mieux faire comprendre les différents éléments de votre site aux robots des engins de recherche. Afin d’installer de bonnes bases pour une stratégie SEO efficace à long terme, il est mieux de prévoir dès la conception web un espace privilégié pour un ajout de contenu régulier. Pour cela, quoi de mieux qu’un blog d’entreprise ?

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